India Digital Signage Market Outlook (2022–2028) - Size, Share, Trends - 6Wresearch

 India Digital Signage Market Synopsis

India digital signage market grew significantly in the period of 2017-2019 on account of rising advertising expenditure that is expected to reach INR 94,896 crore by 2022 in India from INR 68,475 crore in 2019 along with robust demand for office spaces that surged by 40% touching 69.4 million sq ft in Pan India in the year 2019, compared to 49.5 million sq. ft. in the year 2018. During 2020, Covid-19 significantly impacted the overall India digital signage market growth as the country faced nationwide lockdown that led to shutting down of international borders and impacted the supply chain in market which has resulted in the declined in OOH advertising industry by 55% in H1, 2020, which resulted in the downfall of outdoor digital signage market share . Most of the commercial spaces, shopping malls, cinemas and stadiums were closed where digital signage screens are heavily deployed that impacted the market demand during that year.

Key Highlights of the Report

  • India Digital Signage Market Overview
  • India Digital Signage Market Outlook
  • India Digital Signage Market Forecast
  • Market Drivers and Restraints
  • Industry Life Cycle
  • Porter’s Five Force Analysis
  • Impact Analysis of COVID-19
  • India Digital Signage Market Trends
  • India Digital Signage Market Revenue Share, By Companies
  • Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

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